Technology and your Customer’s Experience
Our Saskatoon IT Tips are from the Trusted professionals at Burnt Orange Solutions. We promise to have a one-hour response time for all your Saskatoon IT support needs. Honesty and respect are important to us, as well as being able to help your grandmother understand this IT world. In this article, we are going to discuss technology and your customer’s experience.
Customer service expectations have grown over the last few years, and Saskatoon businesses have had to adapt to meet the needs of their customers. If you have not added any technology to improve your customer’s experiences here are a few ideas for you:
Technology and Your Customer’s Experience
49% of consumers have left a brand in the past year due to poor experience; however, the emerging technology of today can power the customer experiences of the future. In order to create a positive customer experience, fuel brand loyalty and drive sales growth, Saskatoon businesses and beyond must find the right digital tools for their business. Here are a few options:
The Cloud and the tools backed by this technology, are very important in every business organization. As technology advances, the amounts of available sales channels increases as well. Think about it, you can make a purchase at the local retail store by walking in, phone it in, or order it online. There is about eight different channels for most customer engagements. No matter what channel customers choose to use, brands need to gather, centralize and react to that data. Organizations are relying on cloud technology to manage these interactions and keep the information. The days of pen and paper don’t work as well anymore.
With today’s technology, ie smartphone and mobile search features, today’s consumers are used to immediate answers and on demand access to the web. Most people are willing to wait up to four hours for an online response. However approximately 90% of consumers inquiries go unanswered by brands.
In come Chatbots. They are artificial intelligence designed to engage in conversation with human users over the internet. They are quickly taken over customer service functions for many businesses as they are able to respond to customer questions and fulfil the consumer’s desire for an immediate response.
Augmented Reality Technology and your Customer’s Experience
90% of all information is visual, our brains are built for visual information. It takes only 13 milliseconds for the human brain to process an image. Based on this fact, it is known customers often have a difficult time, visualizing what an item will look like when they buy it and put it in their home. Augmented Reality allows a consumer to take a picture of the room, place the item in the picture and now they can visualize it in their home.
There are many ways to improve technology and your customer’s experience and we can help with that. Contact the Trusted Saskatoon IT professionals at Burnt Orange Solutions and we will take IT worries off your plate.
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